“Let food be thy medicine and medicine be thy food.”


Our Story

Sam Bertram  |  CEO, Co-Founder

John Bertram  |  CTO, Co-Founder

Born and raised in Melbourne, Australia, John and Samuel came to the United States in the 2010s on collegiate tennis scholarships. Sons of teachers, Samuel and John chose to apply their educational and competitive talents to business on one determination — this business must be squarely focused on improving the human condition.

After becoming vegan in early 2015, John and Samuel continued to uncover countless staggering truths about the global state of human health, agriculture and diet, centered around the facts that: diet is the number one killer on earth, nationally and globally; agriculture a leading contributor to climate change; and a plant-based diet is the way to lengthen life and prevent disease.

Alongside these facts, a galvanizing moment for the Bertram brothers was the discovery that 1.1 billion people began this millennium hungry. From then on they knew that the way to make the most significant impact was to improve human health by revolutionizing agriculture. In July 2017, OnePointOne, Inc. was born; dedicated to creating the most sophisticated automated indoor farming technology in the world. It is OnePointOne’s technology that powers Willo quality and corresponding success.

Willo, established in early 2020, is the direct-to-consumer brand of OnePointOne. Unlike anything that exists today, Willo’s Farming as a Service (FaaS) model reconnects people and families directly to the farm. This ancient and sacred relationship has been lost in the shadows of industrial farming and it is Willo’s job to rejuvenate it. With connection to the farm, people finally regain control over their food, how it is grown and where it comes from. 

From here, the story only becomes more exciting. And it begins with your relationship with Willo through personalized farming, personalized nutrition and personalized health.

Our Purpose

Willo’s aim is to eliminate diet-related disease. By giving you control over your own plot in Willo’s farm, your fresh food will be grown specifically for you and delivered directly to you. As we build trust and expand our understanding of one another, Willo will begin to grow exactly what you need to optimize your mental and physical health effectively eliminating diet-related disease. Now, imagine this is in every major city on Earth. This is why we do what we do. And we won’t stop until it is a reality.