FAQs

At Willo, we are committed to transparency. It’s a core value, not a catch phrase. Explore some of the more common questions that have come up along the way. Or Contact Us with anything else that might be on your mind.

Willo Produce

How much Willo Produce comes in my Harvest Box delivery?

A lot depends on how you choose to configure your farm. Each crop naturally has a different yield and weight. The easiest way to visualize volume is leafy greens or salad blends. One Harvest Box filled entirely with leafy greens and salad blends should be enough to provide a “dinner salad “sized serving to a family of 4, for 4 to 5 nights.

Is any of your produce GMO?

No. Never. All of Willo’s produce is Non-GMO. Our seeds are only of the highest purity standards, period. The secret to our amazing produce, nutrient-density, delicious taste and extended shelf-life is in the total control over our growing environment for from seed to harvest.

Is Willo’s product “Certified Organic”?

Our vertical farming process doesn’t use any soil. Soil is required for Organic certification. So, the short answer is “no.” But the truth is our standards for cleanliness are much higher than “Certified Organic.” Did you know 25 synthetic pesticides are approved for use in “Organic” produce? Willo promises you zero pesticides, herbicides or harmful chemicals of any kind—while our advanced aeroponics deliver rich nutrients without exposure to heavy metals.

Do you sell your produce in any stores, I’d like to try it?

Willo is only available direct-to-consumer. A shorter supply chain is better for your produce and our planet. We are committed to ensuring the quality and freshness of every product we deliver. But we understand that tasting is believing. That’s why we welcome every new Willo member with a fresh box of produce. If you don’t think it lives up to the promise, you are free to cancel your commitment for a full refund. No questions asked.

What makes Willo different from other vertically farmed produce?

Sure, there may be other vertically farmed produce, but there are no other experiences that even come close to Willo. Only Willo gives you connection to and control over your produce every step of the way. Our technology puts the power of the most advanced vertical farm on the planet in your pocket. Our crop offerings are unlike anything else you’ll find on the market. And our white-glove delivery service brings it all straight to your front door. Plus, we have an ever-growing list of unique benefits and special events just for Willo Members.

What types of crop offerings can we expect in the future?

Our crop list is growing far beyond leafy greens, microgreens and sprouted beans. There will always be some produce varieties that just won’t make sense vertically farmed. Even so, there are still hundreds of exciting offerings we’re looking at cultivating and perfecting in time. Imagine the most perfect tomato you’ve ever eaten, grown in the dead of winter and delivered under 100 miles to your doorstep the day after it’s been harvested. Remember the taste of that fresh lemon basil you had on that trip to Thailand, and every other noodle dish has paled by comparison since—how would you like a fresh stash always in your kitchen. Picture a super kale that delivers your entire recommended daily supply of 4 vitamins and minerals in a single serving and tastes unbelievably delicious while doing it. And that’s just the beginning.

Willo Membership

When does my “Annual Membership” period officially begin?

Your membership period officially begins when you plant your first GrowBeds, and it lasts for a full 12 months after that. Once you’ve reserved your farm, you are welcome to participate in exclusive Member Events and will have access to all the applicable Willo benefits. Your $500 Reservation Fee will automatically be applied to your annual membership—and we will offer a few different plans to pay the rest.

What is a “Vera” and what can I do with them?

Each of our Membership Levels come with a bank of Veras. This is our online currency that can be used to shop for items in the Willo Market. We’ve found this is the best way to help Members explore new crop offerings, sample some chef-inspired or seasonal items, and supplement their shipments from time to time. Let’s say you’re having a dinner party and want some extra Willo produce to serve. Beds in the Willo Market are all first come first serve. And additional Veras are always available for purchase if you run out.

What happens if I want to “pause” my membership?

We find from time to time Members request to put a pause on their Willo shipments. Vacations get planned. Life happens. And we understand. For those planned occasions, you can pause your shipments prior to planting your crops. You can set that pause for up to 6 months. During that period you won’t be charged for shipments, but your annual membership period keeps moving. (Note: Willo Atlas Members will receive a prorated credit during pauses)

What if I am “suddenly” not going to be there for my shipment?

We know the unexpected tends to happen too. Last minute business trips. Family emergencies. You name it. In those unplanned instances, after your GrowBeds have been planted, you have two options. You may choose to ship your harvest to another address within our delivery area (maybe a friend or family member), or you can choose to donate your harvest to a local charity of our choosing. We do our best to accommodate all these unique situations as effortlessly as possible.

What other kinds of benefits are included with my Willo Membership?

At Willo, we want to connect you to the food you eat and each other. We are building a community around the unique concept of concierge farming and personalized nutrition. We are constantly expanding the ways in which you can participate such as; interactive sessions with our holistic health experts, cooking demos with celebrated chefs, personal microbiome testing, input and access on new crop developments, insights and information from the world’s leading plant scientist, and just about anything else we can think of to help you unleash the full potential of our program.

Willo Promise

How does vertical farming make a difference?

Farming is one of the most long-standing and essential industries in human history. Unfortunately, it is also one of the slowest to adapt. The climate is changing, and the shape of the global population has transformed. Traditional agriculture still saps 70% of the world’s fresh water supply, and the supply chain has created a scenario where your fresh food can travel around the world before getting to your store shelves. It’s inefficient and unsustainable. Never before has an industry been in such dire need of disruption—to feed a growing population and save the planet. Our cultivation platform is the first step towards a sustainable solution to the world’s biggest problem.

Who is behind the development of Willo?

Willo is backed by a leader in next-level vertical farming, OnePointOne, Inc. Founded in 2017 by brothers, Sam and John Bertram, OnePointOne is on a mission to fundamentally rethink the way plants are grown and optimized. The name is based on the unsettling fact that 1.1 billion people began this millennium hungry. Their goal is to unleash the power of plants on human health. And their crowning achievement is the most advanced plant cultivation platform on the planet. Willo is the world’s first vertical concierge farming experience powered by OnePointOne’s revolutionary technology.

Feeding the world is an admirable mission, but what does that path really look like?

Yes. It’s not going to happen overnight. But the path is clear. The process we’ve developed today wasn’t even possible 10 years ago. Meanwhile, all the trends are clearly bending towards a more scalable and affordable technology in the not-so-distant future. Tomorrow won’t be here soon enough. Until it arrives, we’re committed to fighting food insecurity today. We are actively donating 500 meals per Willo Member per month to Feeding America. And we are working with an expanding list of local charities to make an impact in our home communities. Still the goal is perfectly clear and plenty big, building the technology to feed over 1.1 billion people.

What materials are used in shipping my produce to me?

No conversation about food is completely without mentioning the industry’s dependency on petroleum- based packaging. Our commitment to the environment guarantees that all of our packaging moving forward is 100% Green Bin Friendly. We feature eco-friendly bags, clamshells and icepacks that are completely and easily compostable. We strive to minimize our environmental impact in any way possible and are constantly looking for ways to reduce our footprint.

What are your plans for expansion?

Pardon the expression, but we are growing fast and planning on adding new farm facilities and service areas in the coming year. Our current delivery zones are dictated by our commitment to quality assurance and keeping an environmentally responsible supply chain. But if you love what we’re doing and want to hear more, sign up for updates here or drop us a line at Hello@willo.farm. Also don’t forget to follow us on your favorite social media channels— Instagram, Facebook, Twitter, or Pinterest.